Local photographer Kelly Merchant was inspired by the talented local artisans and businesses she photographed for local magazines as well as in her own personal artistic endeavers. She knew that people in her community cared where their products came from and who made them. Word of mouth references were key. Her idea was to form a collective where the businesses worked together to acquire more business for themselves and each other.
Partnered with Rafael Perez, a clothing designer, they established a business plan and hand picked hive members to join based on past interactions. The partners love their work and want to work with people who not only feel the same way, but also feel it is more rewarding to work in a relaxed, fun, positive atmosphere.